There has been a myth running around the internet marketing communities that it is a bad idea to purchase facebook likes or fans from sources to quickly increase the amount of “customers” you have on your page. The saying basically goes that these services make your company look “shady” or that it’s not the “right” way to do business. Well, I’m here to tell you that it’s not that bad – or bad at all. It can actually be really beneficial.
When you go shopping online, what do you do to comfort yourself before making a purchase? Usually (this is what we all do) you will do some research and try to find as many other people as possible who have used that same company and try to figure out what their experiences were with the company and if they recommend it or not. This is where buying facebook fans comes into play – recommendations are basically reflected in “fanning” a page. In other words, if you buy a decent number (and I mean a number under 100,000) of facebook fans, you’re basically pre-populating your business page with customers that recommend you to their friends. That means that when a new customer comes along, they’ll see how many people like your stuff and will be much more inclined to buy from you.
This is the best way to quickly get off the ground with a new business, but it is very important to remember to provide a quality product. If you buy fans and don’t provide a product that people will actually like, you’ll quickly find yourself out of business. In other words, buying fans can help you if you’re a legitimate company, and can hurt you if you’re in it for the short-run.