It is important that your business receive reviews. It can mean the difference between your company actually gaining a new client and losing a client. If a potential lead searches for your company and they cannot find any outside information on your company that is not directly associated with your company’s website then you are going to have some serious problems as a red flag usually pops up for that lead. They want to know why there is not any information about your company on the web. Most legit companies have legit reviews that have been written by people who have worked with them in the past. So you want to make sure that your potential clients and leads are able to find reviews on your company online.
If we look at exact examples, you can find companies like Burst SEO. If you type in Burst SEO Reviews you will find that there are reviews that are written about that company online and they were all written by past clients of that company. That is something that is very important in service related industries. I learned that early on in the game when my personal company did not have any reviews. I knew then that I had to get reviews. But I didn’t know how or where to start.
The best way to get legit reviews is to actually ask. Send out an email to all of your clients and ask them to write reviews about your company and even send them links to third party websites. If your company is doing a good job then you have nothing to worry about when asking. Don’t try and tell them to write a good review, just tell them to be honest. It will sound more real at that point anyways. It is something that works really well and everyone should be doing it. Especially companies in the service industry.