The changes in the algorithms used by search engines didn’t see a lot of changes over the past years but when it did, there were a lot of sites that lost their footing. Big and small sites alike found themselves in dire need of a new strategy to bring their rankings back to where it was before the changes in the algorithms used by search engines. The impact has been devastating on a lot of sites but there were also pages which gained through the latest change in algorithms. For every firm that offers edmonton seo services, this was definitely a cause for concern but it is never too late to correct the mistakes that were made in promoting a site and getting your sites footing back to the top of the results page. If you have seen how the algorithms have changed, you can spend a lot of time to rethink your new strategy and be sure to focus on the things that would add value to your site. With the continued promotion for content that will be valuable to all web users, it is important to abide by the rules and to provide information that will actually be of use to people who are using the web to find reliable information.