When did you last take a look at your email last? Most people check their email a few times a day. Email marketing is a great way to reach your audience. Here are some tips on how to effectively use email marketing.
Study spam emails and learn what not to do with your email campaigns. This can be easily done by signing up for a free email address and leaving your email address on various forums and websites. Once you start to see spam mails in your mailbox, find out what is wrong with these emails and dont repeat them in your emails.
Always use your colours and logo in email marketing messages. This can be easily done with most email marketing services like Aweber.
Employ a double opt-in for your subscribers. This will allow them to confirm their email address before you send emails to them.
Don’t use too many graphics in the emails that you send. Most email services will have filters in place to block these graphics. Hence, you will want to add ALT tags for these graphics so that they will be replaced by text when they are unable to load.
Don’t add people’s email addresses to your list without getting permission first. If you send out unsolicited emails, it will make your business look bad.
The email should contain both confirming and deny links.
Give your readers a few opportunities to subscribe to your list.
Make sure your content is designed for people and not to escape bots.
You don’t want to bore or overwhelm your customers with your emails. Give one key-note message at a time in your emails. Your customers will appreciate not being weighed down with superfluous data.
Never email someone without getting their permission first! You wouldnt want to be labelled as a spammer and risk losing your subscribers.
This explains why it is important to create an email template that is unique to your company with your logos so that your subscribers are aware of your emails when they receive it.
Marketing via email is a great way to build a strong relationship with your subscribers when it is done properly. Apply what you have learnt in this article and you are on your way to email marketing success.