As such, in today’s rapidly changing digital environment, some of the crucial strategies that a marketer could implement to reach their audiences more effectively include video content and mobile optimization. With more people spending time on their mobile phones than on computers, and with videos remaining one of the highest-engaging forms of content, mastering these is key to capture attention and drive conversions for businesses.

Why Video Content is Crucial for Engagement
Short-Video Rise
TikTok, Instagram Reels, and YouTube Shorts are all changing the dimensions of consumption toward short and snack-able videos. These … Read the rest